Embracing the whole empathic user-centered design thinking process and its techniques, I do everything from problem to solution, to create intuitive, functional, engaging and appealing interfaces, services, products and experiences that solve problems, create strategic opportunities and reach goals.

I help clients and customers with the design thinking strategies to support their journeys to user-friendly products and services that lead to smart choices, well-invested time and money, and business growth.

With a broad entrepreneurial experience and understanding of startups, businesses, users and product development processes, I support and create successful brands to market, that are designed to communicate the right values with products that make an impact.

A user experience is more than the products. I'm passionate about bringing the full experience to the whole team and create a working environment that is motivating, psychologically safe, automated and fun, leading to creativity, relationships and successful deliveries that clients want to conduct over time and come back to for more.