"THE GIRL WITH THE TENT"
I'M A SWEDISH ADVENTURER, EXPEDITION GUIDE, PRODUCT DEVELOPER, CO-FOUNDER OF ADVENTURE STORIES AB, SENIOR UX DESIGN CONSULTANT, CONTENT CREATOR, DESIGNER AND LIVSNJUTARE LIVING IN ÅRE AND PART TIME IN A TENT AND MY SELF-BUILT DIGITAL NOMAD-VAN CALLED iVAN (DUH).
Simply put: I'm all about passion - for being outside, to create things, to inspire and get inspired and to be holistically present. I'm just a woman of great curiosity. From the outside it might seem as though I have a super split personality. But in reality it all comes down to 3 things: mindfulness, curiosity and doing things that make me naturally high every day. Preferably outside!
And as you can tell it has lead to a multi-combo kind of lifestyle all about creativity, adventures and the outdoors.
Growing up my life was all about elite sports and physical activities, psychology, designing my own things, watching Animal Planet and Discovery Channel, dreaming of exotic, rough, insecure, challenging, ice-cold places and wanting to become a pro street dancer. Two weeks after high school and fullfilling all those promising great dreams of mine, life took a completely different turn and gave me physical trauma.
Since then people around me have been fascinated. "How is she bedbound, kidnapped from her greatest passions and physically hurting yet so fkn happy all the time?" Adventure was all about attitude already then, but to be honest I was fascinated too. I saw my body (as I see life) as a super fun experiment to find the perfect formula to solve all those problems and struggles every day that would make me come back, maybe even better than ever, and I learnt and practiced everything I could come across about the human body and nature. The timing was perfect to study, so I studied a lot, long, hard, loved it and finished off an engineering master, some psychology, innovation and extra design courses, started my first company Coclou and designed an innovative design protected and supported product.
Since then I've not only done a physical comeback and picked up snowboarding, surfing, wakeboarding, kitesurfing, skateboarding longboarding, marathon, trail running, street dance, yoga and heaps of adventure training. But I've also become a senior UX design consultant, been blogging for Outside Magazine and Rawness, been collabing as an influencer with different outdoor brands, become a certified adventurer and Swedish mountain guide (fjälledare), worked as an expedition guide at Expeditionsresor, started my own company Adventure Stories AB with my friend Malin (and previously also Lisa), travelled the world for snowboarding, surfing and most of all for long adventures, slept in a tent 50-200 nights every year, rebuilt a van (iVan) for my long-lived digital nomading lifestyle, and I parked it in the Swedish mountains Åre where I'm based today.
You could say I'm always on workation. Or always on vacation? I'm not sure! But I do know that I only do things I love doing.
I've learnt a lot over the years. However, my greatest challenges were never the physical ones. But how I've worked mentally to stay high despite those physical challenges and adventures has functioned as my greatest tool to design the lifestyle of my dreams - and to be able to live it. My greatest mission is to make it contagious, to inspire others to become their better selves and better friends/partners/teamplayers/workers, to open eyes and minds to try out some dreams, to inspire people to see that the outside does matter too (hehe), to inspire for more spontaneity and adventure (of course), to be that lifestyle coach who plants a seed that hopefully starts to grow, and to do it environmentally friendly too. My secret? Just doing something. It doesn't matter what I do or if I have a plan, but I'm completely sure of one thing - that if I don't do anything, then, well, nothing will obviously happen. Nothing.
Adventure isn’t hanging on a rope off the side of a mountain (well, maybe sometimes hehe). Adventure is an attitude that we must apply to the day to day obstacles of life – facing new challenges, seizing new opportunities, testing our resources against the unknown and in the process, discovering our own unique potential.
Move your ass and your mind will follow.