BACKGROUND

Laundered Works Corp is known for creating streetwear that fuses luxe materials with contemporary silhouettes. Styles are manufactured in Los Angeles and Florence, Italy.

OPPORTUNITY

As a luxury brand, the site needs to match the customers’ expectations for a full luxurious feeling. With the existing complex code and site bugs, the client was dependent of the former developers to make the changes needed to maintain the online shop for a usable and branded experience. With better control of the code, the brand would save time and money for all future changes.

SOLUTION

Update work flow, interaction design and functionality of the site to increase usability and the overall experience of discovering (and buying) the products. Improved interaction design and a new cleaned up code for efficiency and independence was developed.

MY ROLE

UX/UI DESIGN LEAD

The project was executed remotely by a small team of a project manager, developer and myself as the UX designer together with the client in Los Angeles. I designed and delivered wireframes, workflows, full interaction design and detailed specifications for the visual design of the new site and web app with pixel perfection and minimalism. In seamless communication with the developer, we updated the web shop to a bug free and inspiring site for increased positive experiences and sales.

KEY TAKE-AWAYS

CULTURAL COMMUNICATON DIFFERENCES

The use of words in cultural differences introduced us to sharpen our communication skills for a synchonized goal.

ONE-MAN COMPANY COLLABORATION OVERSEAS

The client having single-person responsibility for their result made the process vulnerable with regards to calendar time.

Laundered Works Corp

Visualizing the fusion of street wear and luxury fashion