Laundered Works Corp
Visualizing the fusion of street wear and luxury fashion
2018 Forefront Consulting
UX DESIGN |
WEB DESIGN
ECOMM |
UI DESIGN |
BACKGROUND
Laundered Works Corp is known for creating streetwear that fuses luxe materials with contemporary silhouettes. Styles are manufactured in Los Angeles and Florence, Italy.
OPPORTUNITY
As a luxury brand, the site needs to match the customers’ expectations for a full luxurious feeling. With the existing complex code and site bugs, the client was dependent of the former developers to make the changes needed to maintain the online shop for a usable and branded experience. With better control of the code, the brand would save time and money for all future changes.
SOLUTION
Update work flow, interaction design and functionality of the site to increase usability and the overall experience of discovering (and buying) the products. Improved interaction design and a new cleaned up code for efficiency and independence was developed.
MY ROLE
UX/UI DESIGN LEAD
The project was executed remotely by a small team of a project manager, developer and myself as the UX designer together with the client in Los Angeles. I designed and delivered wireframes, workflows, full interaction design and detailed specifications for the visual design of the new site and web app with pixel perfection and minimalism. In seamless communication with the developer, we updated the web shop to a bug free and inspiring site for increased positive experiences and sales.
KEY TAKE-AWAYS
CULTURAL COMMUNICATON DIFFERENCES
The use of words in cultural differences introduced us to sharpen our communication skills for a synchonized goal.
ONE-MAN COMPANY COLLABORATION OVERSEAS
The client having single-person responsibility for their result made the process vulnerable with regards to calendar time.
