I’m Kajsa - a UX leader, product thinker, and curious creator based in Åre, Sweden. I’m passionate about people, nature and meaningful experiences, and I bring that perspective into how I lead teams and design products. By combining strategic thinking with a human-centered approach, I help create digital products and services that are intuitive, impactful, and worth coming back to.
Hello!
Work experience
SORTED BY YEAR
2024 - current: EcoMobility
UX director, UX/UI design, SaaS strategy, project management, process leadership
2022 - 2023: Freelance
UX design, UI design, pitch deck, innovation, design strategy, brand design & logo, project management, design mentor
2021 - 2022: Bekk
UX design, UX lead, UI design, process manager, design strategy, communication & leadership course leader
2018 - 2020: Forefront Consulting
UX design, UX lead, graphic design, product design
2017 - 2023: Adventure Stories
Founder, startup, entrepreneurship, experience designer, community manager, event coordinator, group leader, adventure and wildlife guide, photographer, director, storyteller, marketing & sales, social media, brand design & logo
2016 - 2017: Expeditionsresor
Expedition guide, photographer, writer
2016 - 2023: Freelance
UX design, graphic design, web design, brand design, influencer, photographer, ambassador, blogger, writer, storyteller
2011 - 2016: Semcon
Usability engineer, ergonomics, UX/UI design, innovation research, methodology development, graphic design
WORK EXPERIENCE
Education
SORTED BY RELEVANCE
2024 - 2025 AI University Courses
Introduction to AI, AI and Innovation Management, Design of Circular AI-Based Services.
2024 University Course
Organization & Leadership.
2006 - 2011 LTH, Faculty of Engineering
MSc in Mechanical Engineering & Industrial Design
2009 - 2010 VentureLab
Innovation & Entrepreneurship
2010 University Course
Design, Architecture & Innovation
2015 Adventure Academy
Certified Adventurer, Project Management
2016 - 2017 Wildlife & Adventure Guide
Fjälledarnormen, Leadership, Project Management
EDUCATION
Entrepreneurship
SORTED BY YEAR
2009 - 2012 Coclou, Venture Lab
FOUNDER | DESIGNER | PRODUCT DEVELOPER
Handmade bowties with a modern design of innovative materials and patterns made from leftover fabrics for a more creative and sustainable use of men's accessories.
2017 - 2023 Adventure Stories
CO-FOUNDER | EXPERIENCE DESIGNER | PHOTOGRAPHER | COMMUNITY MANAGER | BRAND & WEB DESIGN
All female-led adventure community with the aim to inspire more to live their dream, explore Nordic nature and create memories worth telling stories about.
2021 - 2023 Nordinary
FOUNDER | PRODUCT DESIGN | PRODUCT DEVELOPMENT | PHOTOGRAPHER | BRAND & WEB DESIGN
Founder of an idea born in 2015 for the cold north for minimalism, sustainability and including modern design. The products were launched and sold out in one month.