OPPORTUNITY

Rewell was a startup of a private health service offering quick and efficient testing of testosterone deficiency symptoms through sampling, health check-ups and treatment in Sweden. Their aim was to make the testosterone check-ups available, easy, usable and safe for every man to access. They needed functionality, design and implementation of a website and app from idea to launch.

SOLUTION

Give patients more emotional support, health care availability and information in their testosterone journeys through a web and app service. This will give access to help preventing potential prostate cancer, inspire men to test testosterone levels and to get answers to all insecurities and anxieties one might have as a man in a life-changing and vulnerable situation.

MY ROLE

UX/UI DESIGN

As on of three UX designers, I built detailed wireframes and hifi design with thorough functionality and specifications for secure user flows and site architecture. The screens and flows were delivered and tested daily in an iterative process to ensure quality of full patient security.

The project was executed under a short and intense period of time, with the aim of going from idea to finished product within two months. A tight team of backend and frontend developers, UX designers, and project managers performed everything remotely together with the client.

RESULT

A design system and MVP was delivered, implemented and launched from idea to finish. The finished MVP of web and app was implemented and launched after six months.

KEY TAKE-AWAYS

RAPID HIGH QUALITY

DELIVERY

Greatly improved skills for mockups, wireframing, designing and delivering user interfaces and workflows at a rapid speed without losing quality.

COMMUNICATION & COLLABORATION

The professional collaboration, sharp communication and management skills with clear roles and detailed task lists from start to finish, a transparent way of working with fast iterations and deliveries resulted in an efficient, proof and high quality service. Even the biggest mountains are climbable with great leadership and planning, structure, focus and positive spirit from the whole team.

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